If for any reason (and there have been a few) you’ve been left a little underwhelmed by the media traffic for Josh Trank‘s Fantastic Four, we couldn’t really blame you. It’s been no small topic of discussion on this site that elements of the info release on Fans stick that have been very unique and avant garde have also been the most infuriating and debated. Well what we have now is what could be described as the most mainstream trailer for the film, which not only shows pretty much everything we wanted to see, but also justifies the whole journey up until this point.
The Wrap has reported on the new Fantastic Four trailer that came out over the weekend. The highlights? Well we get a peek at Reed Richards doing some stretching, Sue Storm throwing some forcefield shapes, Johnny Storm flaming on, The Thing strutting his stuff, and also a spot of Doom. Wait what? Where has trailer been the last six months? Why are you wasting your time with questions? Just watch it!
Yeah that was definitely worth it. This trailer follows a much more popular pattern of superhero movie trailers – action and plot are favoured over atmosphere and tone. Essentially, Fantastic Four up until this point has based its trailers on a teaser trailer format. But now that we’ve seen this trailer, it explains the flow of media up until this point. Sure, it would have been immense to see this trailer months ago. But would it have been as satisfying to see the Thing in motion if we hadn’t just been shown Jamie Bell for so long? Would we really have cared that Johnny Storm was stretching unless we’d seen everyone else’s powers but his? Would we have been shocked by the sight of Doom if we weren’t dubious of whether or not he’d even look like his normal metallic self?
The way I see it, everyone knows the Fantastic Four. Everyone knows what they can do and what their powers look like and who their nemesis is. So how do you show that to a well fed audience who are used to one-upmanship without them saying “yes… And?”. Simple, you make them think they’re never gonna see it. And then you show them. As a result, everything about this trailer is ten times more intense than it would have been if we saw it first six months ago and had nothing leading up to it and nothing to top it but the film itself.
So yeah, a good trailer.
Fantastic Four is directed by Josh Trank and stars Miles Teller, Kate Mara, Michael B Jordan and Jamie Bell.